German Beer Company Rolls Out Male Maternity Photo Ad Campaign

Any dad, or anyone who knows a dad (which should probably be everyone … ) has probably heard about something called “sympathy weight,” or, in other words, guys gaining weight throughout their significant other’s pregnancy.

This phenomenon has become more commonly referred to as “dad bod,” and apparently it may not be just a term for letting ourselves go after settling down. Couvade Syndrome is “a proposed condition in which a partner experiences some of the same symptoms and behavior as an expectant mother. These most often include minor weight gain, altered hormone levels, morning nausea, and disturbed sleep patterns.”

While some people may not like their new figure, German beer company, Bergedorfer Bier, thinks you’re handsome just the way you are! To prove it, they’ve rolled out a new ad campaign called “Brewed with Love.”

The campaign, created by advertising agency Jung Von Matt, is a perfect parody of the boudoir maternity photos which are all the rage these days.

Take a look at these photos from the ad and let us know what you think!

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